The ten members of the Association of the South-eastern Asian Nations (ASEANTA) will officially launch their new consumer destination marketing campaign at ITB Berlin this week.
The campaign – entitled South-east Asia: Feel the warmth – was created by the members of ASEANTA in association with ASEAN Competitiveness Enhancement (ACE) project.
Following a soft-launch earlier this year – at the ASEAN Tourism Forum in Brunei – the south-east Asian countries will unveil the campaign in conjunction with a new website.
The new portal will allow travellers to plan trips, estimate costs, check availability and book through a unique map-based trip planner.
ASEANTA will also launch a six-week e-marketing campaign on March 15th, targeting special interest travellers, soft adventure seekers and young independents. A three-month content contest aimed at travel bloggers, writers and photographers will also launch on that day.
The online campaign aims to attract quality text and images based on first-hand travel experiences, said ASEANTA.
ASEANTA includes members from Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, and Thailand.